The Use of Articles to Promote A Business
Nite - Monster Pro Wrestling performer
Here’s a good example of using articles to promote a business. My client, Monster Pro Wrestling, the local wrestling company, gave a role-model presentation to the kids of the community league who control one of their monthly venues. Monster Pro Wrestling, asked me to work with the local (and very small) newspaper, Rat Creek Press, that covers the area where the venue is located, and write an article to run in that paper, talking about their work with the community and the role model talk they gave to the community league. They also bought a display advertisement for that issue, and one of the MPW members will make sure that from now on, a classified listing for the company is included in every issue.
The newspaper was delivered to 20,000 homes , ten days before their next performance in the area. The ticketmaster for the company reported a run on ticket sales from people specifically citing the article in the paper. The company also knows that if they can get people to a show at least once, there’s a good chance they’ll come back…and they’ll bring friends. Word of mouth is the company’s best form of advertising.
